Written by james
|
28 January 2010
Posted in
S.E.O
Google Social search is now mainstream! We knew that it would be eventually, but it's happened now. So all you sceptics of the fact that social media matters to business, here you have it, the end-all evidence that you’re wrong, and if you don’t sort it, you're doomed. Completely. It’s still beta, but Google Maps & Earth were both mainstream when they were beta versions (Gmail was beta until last year), so expect it to stick, for a long, long time.
For those of you that still need some help, I have written this 10 topic guide to the building blocks of SEO. Remember, you need to start building on solid foundations. As another starting note, you will need to use analytic SEO tools to know where you stand in your area of the market, rather than just thinking you know what you’re doing.
Now when you search for somewhere specific that is within your local area, Google gives you a list of “nearby places you might like”. This could be both good and bad news for many small or local businesses, as now when your customers search for you, your competitors’ contact details will follow.
Even if you’ve had good links once upon a time, Google seems to think all links have expiry dates, and a once good link will eventually become stale. If you find that this stale link algorithm brings your page rank below what it should be, don’t worry; just carry on reading as we are going to go through some tips on how to get fresh links for old content.
Are you paying too much for your Google AdWords? Is the pay-per-click advertising burning a hole through your profits? Find out here how you can set the record straight and get more traffic response with less cost. We all know pay-per-click (PPC) advertising can cost a lot, and how do you make a good profit when you’re paying through the roof for advertising? It's not simple; it requires technical skill, creativity and trading skills.
Google’s social search has been restricted from viewing the majority of anybody’s Facebook profile due to their privacy settings. This is making it and other social search tools not as good as they were cracked up to be, as over 350 million people worldwide have been unenclosed in the social searches.
Now, when looking at online ads on your mobile, wouldn’t it be great if you didn’t have to jot a number down because your £350 or more smartphone doesn’t multi task or having to copy and paste it into a contact to call them? It would make life so much simpler if you could just click a number at the bottom of the ad to call the company, I think we could all agree with that. Well Google have done exactly that!
Yesterday, Bing decided to appeal to people interested in stock markets and finances. They have made it much easier for people to find this sort of information on their search engine. This is great news for investors, investment bankers, financiers, stockbrokers and generally anyone who deals with stock markets and financial investment companies a lot.
Since the massive fight between Google and China that has been talked about worldwide, Chinese SEO has taken a giant hit to the face. But surprisingly, China has decided not to interfere with Google’s Android mobile platform, as long as it complies with Chinese laws and co-operates with mobile operators like all the rest of the phone companies have to, which is very reasonable of them.
