Twitter Isn't Sticky Enough

Written by james | 27 January 2010
Posted in Social Media

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twitter birdTwitter has released new statistics on its user tweet rates and more. There is one piece of good news; Twitter is attracting a huge amount of users ‘flying in’ every month and some of them are becoming devoted tweeters, but most are setting up an account, using it for a short amount of time and then never returning to the site, which means their growth is rapidly accelerating in its decline.

The most important statistics: at the start of 2010, there were 75 million Twitter accounts; there is a new user rate of 2-3 new accounts every second or 6.2 million every month (this is 20% below the peak rate, in July 09). Now for the worst, most shocking part. There are a huge percentage of inactive Twitter accounts, 25% of accounts have no followers, 40% haven’t even made one tweet and only 20% of tweeters have ever made more than ten tweets. Below is a graph of the amount of users that are tweeting every month.

Tweeting graph

Wow, if this carries on at this rate, Twitter will truly be dead. They need to either sort this out by giving us functions to find and invite our friends, or think of a new idea to skyrocket Twitter’s popularity through the roof, and they better do it fast. It is, however, way too early to dismiss the site to its final resting place. It could turn this around and soar once again, especially since their first developers meeting is being held shortly. Even with its problems, most sites would still kill to have statistics as high flying as Twitter’s.