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08 October 2009
Posted in
Web Design
- Will the website purely be a reference as online brochure or is the intention that your website should bring in business on its own?
- How will you market your website (online and offline)?
- Do you have a website strategy in place that fits into your marketing strategy?
- What is your initial budget?
- What is your monthly marketing budget for the website?
- Do you have technical requirements regarding your website (where it will be hosted, how much space it will require, how many pages the site will be etc)?
These are but a few questions most web designers have to ask clients before being able to do a proper estimation. Many times, potential clients have done no initial online market research, which is not necessarily a bad thing, but something to keep in mind when approaching a web designer. Your approach to having a website should never be “if you build it, they will come”. Websites need updating, linking and promotion to perform the function that you ultimately want it to perform. With regards to dynamic websites, these usually cost more to develop, but will save you in the long run on updating costs. The pro’s far outweigh the cons, since search engines love websites with fresh content and it will increase your chances of reaching your target audience so much more.
