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27 November 2009
Posted in
Web Design
- Make your site easy to use by even the most novice Internet users.
- Do not allow any more than two clicks to any of the pages on your store. If you have any more than that, customers will lose interest.
- Do not make your site look like the Las Vegas strip. Tone down the banners and graphics. They will create noise and confusion if not done in moderation.
- Provide helpful information to your visitors. You will appear more knowledgeable and trustworthy.
- Use a black Verdana or Ariel font for easy to read text.
- Provide a contact form on your site in case customers want to contact you. Then make sure to respond to inquiries in a polite and timely manner.
- Promote customer participation with surveys and online polls.
-Put important information at the top of your site. You will quickly lose a visitor's attention if they have to take the time to scroll down to see what your site is about. You have only seconds to make a good impression.
When you put all of the above key elements into place, do not be surprised to see longer visits from your customers on your stat counter. There will be no reason for customers to go elsewhere.
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